A step by step guide to creating a content series — with legs — that builds brand equity and generates warm leads for your business.
In this conversation with Heather Wolf, managing director at Trewstar Corporate Board Services, I set out to uncover the inner workings of #corporateboard #recruiting and how women in leadership (+all humans) with or without experience can go about positioning themselves as sparkling candidates for board seats.
Over the greater part of a year, I’ve seen thought leaders emerge across the sports and entertainment landscape. They’ve emerged at virtual conferences and panels. They’ve appeared as guests on podcasts. They’ve shared their views on platforms like LinkedIn, Instagram and Twitter. They didn’t show up just once or twice. They shared their insights consistently, with courage and conviction. And that’s not an easy thing to do.