Why being seen and heard on external platforms is key to your success as a business leader.

You know your own voice. You use it daily to run meetings, conduct business transactions, and perhaps even to speak on stage.

But can you transfer your voice into an article or social media post that represents your unique leadership style?

Communicating with “your people” as YOU on external platforms is a common hurdle for business leaders.

Is it due to lack of bandwidth? Sometimes.

Fear of the blank page? Occasionally.

Or could it be that public facing content is not a priority?

No matter the reason, it’s ever-so important that business leaders clear this hurdle, and fast.

Here’s why.

Your public image lives online.

It’s a shift that’s been a long time coming. We felt it coming.

The world is no longer structured in a linear fashion. If I had to choose a phrase that accurately describes the location of your public image, it would be: scattered about like sunflower seeds.

Here, there, everywhere.

And honestly, while it feels a bit exhausting to think about just how to go about tossing the seeds of your public image around so that flowers bloom and things happen just the way you planned, it really is opportunity knocking.

Now that your reputation doesn’t live within the walls of your physical office space, you have the opportunity to own your narrative in a way that you did not before.

Before, media placements were reserved for a select few. PR support was only given to those in the highest seat in a company of a certain size.

NOW, well, you can grow your own sunflowers wherever you’d like.

This is where I come in, as an executive publicist.

I work with my clients — each one of them unique in their leadership style and expertise — to position, plant and grow their reputations across the media.

The magic in the work, and quite honestly what I find the most rewarding about it all, is the freedom that my clients feel when they cultivate their narrative and deliver it to their people in a way that only they can.

There is always a lightbulb moment. There is always a big exhale. There is always a win (or two or three), waiting just around the corner for them once they’ve got their narrative ready to roll.

BUT, not so fast. We’re just getting started.

Building your narrative as a business leader is the first step in journey to managing your reputation. The next part of the process is integrating that narrative into your workflow, and this comes in the form of original content creation, speaking on podcasts, on stage or elsewhere.

As a business leader, these things can feel heavy because, ultimately, they’re extra… Extra work, extra time, extra focus.

With me at the table, checking in on you each month, the word “extra” can be removed from the equation, and perhaps we replace it with: ease, exhale, essential. All of the above.

Thanks for reading.

If this resonates with you, I’d love to connect and learn more about how I may be able to support you.