So many of us (myself included) spend hours upon hours fine-tuning our websites, when in fact, we should be spending that time selling our products and services.

I'm not saying you shouldn't obsess over your website from time to time. And of course, when you're first getting off the ground in business, you will spend a bit more time making things seem perfect. But the reality is that most of your prospective clients will not be on your website -- maybe ever!

I know you think I'm crazy, but hear me out.

It's not until you've been in business for a few years that your website will be attracting anysignificant volume of eyeballs. Let's take my business, for example. I've had a website for nearly a decade, and for the first few years, I barely broke 10 unique visitors per month! This really isn't shocking when you think about it, because when you're first getting started, no one knows (or even cares) that you have a website!

Your website will never be perfect.

I really can't lie about this. I've updated my website copy way too many times. There have been times where I've woken up in the middle of the night with a great new line that will definitely blow my customers away... clicked edit, publish. Done.

But this stuff really doesn't matter. You can change your copy all you want, but as long as the guts are spelled out clearly, you're fine. So, there's no need to sweat the details. Just get it done, feel accomplished, know that you can always make changes (during daytime hours, if you want to stay sane) and keep on trucking.

And this is why I'm barking these orders at you today. Stop obsessing and start pitching.

The more you pitch, the more visitors you'll have.

It won't be one for one, but each time you pitch a potential client -- let's say using a LinkedIn message, for example - you're giving yourself a fighting chance of pulling that person onto your website. In many cases, that person will check out your profile first, and if your profile seems authentic and compelling to them, they'll pop on over to your website. But that's only if you're a match for them, at that precise moment in time.

And so the question becomes, how many people do you need to pitch in order to attract new visitors and begin the process of converting them into paying customers? Maybe the number is five per week. Maybe it's ten. But it's definitely not ZERO.

So get started. See how many pitches turn into visits. I dare you!

Pitch your clients properly (and with some flair.)

Instead of focusing on the betterment of the stuff that will live and die on your website, think about the stuff that you'll be using in your pitch to make things sing. Things like infographics, ebooks, killer visuals... the things that will get you noticed.

If you haven't tried Canva yet, I highly recommend giving it a whirl. No prior graphic design skills needed. For gorgeous photography, Unsplash is also your friend. Both of these sights offer 'free forever' plans, and so you'll never have to spend a dime on creative, ever.

That said, I do recommend spending a little bit of money where it matters. We all know that drab graphics make for poor click-rates. I mean, come on, when is the last time you clicked on something that looked amateur-quality? 1990? Oh wait, everything looked pretty crappy back then I guess. Didn't it?

Back to it.

The more you pitch, the more you sell.

Like, duh. But seriously.

Spend the time crafting your pitch. Notice, I did not say perfecting for a reason. Get your email copy to a good place. Build a gorgeous digital flyer, and hit send.

Send, send, send.

Now, onto the content strategy stuff.

Compelling content is the pre-pitch lubrication.

Yes, I said lubrication.

When you're gathering up the nerve to start pitching your prospects directly, it's really nice to have something to serve as an entree. Or maybe an appetizer, if we're getting technical. What I mean by that is if you're cold pitching your prospects over email, phone, text, whatever, you're flying blind. They're feeling a little bit violated, at least at first.

But if you've been serving your prospects entertaining and informative content over the proper channels, there is a chance that they've already noticed you. And maybe they haven't gone as far as to check out your profile on LinkedIn, but they've scrolled past your content a few times. And this makes things feel a little less scary when you reach out to them to pitch your services.

Make sense?

If this resonates, and you're up for the challenge of warming up your prospects with content, take a gander at my free guide to creating your own content that sells.

Until then...

Let's do this.

Lock yourself out of your website editing tool, and start pitching your clients.

Soon enough, you'll be watching the steady flow of eyeballs come rushing in. That is, as long as you stay consistent.

Get your popcorn ready!

And while you're snacking, make sure you've got yourself set up to convert those eyeballs when they do arrive -- with their blinking lashes and fuzzy brows. If you don't, well, that's for another post. ;)

Amie Sheridan is a content strategist serving the sports industry.